WARNING: This week’s post contains a rant by its author which may result in someone’s feelings being hurt. Even if you’ve never seen the 1976 movie Network, you’ve heard the line delivered by TV newsman Howard Beale (Peter Finch)... “I’m as mad as hell, and I’m not going to take this anymore.” Finch’s character was expressing his bottled-up anger at what was happening around him. I’m feeling a lot like Howard this week... Dylan Mulvaney, 26, who transitioned from male to female beginning in March 2021, has reportedly earned more than a million dollars from celebrity endorsement deals as a “transgender influencer”, whatever that is... Last October, Joe Biden invited Mulvaney to the White House to defend children being gender transitioned. Mulvaney has gained over 12.5 million followers on TikTok and Instagram as a reward for such perverse behavior... up 30% since the White House visit. Recent numbers show that Mulvaney has garnered over a billion TikTok views from hard-to-reach Gen Z members. Why? About 20 percent of Generation Z is likely to identify on the “LGBTQQIP2SAA” spectrum, and this identification has become much more common in America in the 10 years. More than five percent of Americans from 18 to 30 years old now identify as “transgender” or “nonbinary,” according to a Pew Research Center survey published recently. Woke corporate executives are now falling all over themselves in virtue-signaling efforts to have Mulvaney represent their brands to these “Alphabet People”. One of the latest is Bud Light, who say they want to drop their “frat boy” image in favor of something more “inclusive”. Like lemmings going over a cliff, they are blind to the consequences of their actions. Here’s a current list of other companies that have also fallen prey to this madness and hired Mulvaney: Nike (Sports bras) Walmart Native (skincare) Ole Henrikson (skincare) KitchenAid (appliances) Aritzia (women’s fashions) Rent The Runway (womenswear) Mac (cosmetics) Kate Spade (women’s clothes and accessories) Ulta Beauty Haus Labs (makeup) CeraVe (Skincare) Crest InstaCart (grocery pickup/delivery) Tampax (really?) As a former Chief Operating Officer of a publicly traded company, I would have been fired in a heartbeat for willfully doing anything to hurt its brand image. Companies like the one I worked for spend millions to generate goodwill among their customer base. I cannot understand their thinking (or lack thereof), as nearly all of their core audience will not resonate with the idea of a mentally ill man pretending to be a woman. That is until I can across a 2021 PRovoke Media interview with Anheuser-Busch’s vice president of communications, Jennifer Morris. In the interview, Morris bragged about using the company’s brands to push “DEI” ideology when marketing to consumers. DEI (Diversity, Equity, and Inclusion) is a weaponized ideology that dismisses merit to discriminate based on characteristics such as skin color and sex. Individuals who qualify for a certain position on their merits but don’t meet the entity’s goal of being more “diverse” are canceled in favor of those who check whatever box leftists find acceptable. Morris said, “As an organization and a family of brands, we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals”. She went on to say, “In other words, even if our loyal Bud Light customers have no interest in cultural Marxism, it’s our job to educate them.” Yikes! I thought her job was to sell beer... I wonder how long it will be until one of these wokesters tries to use a woman who has transitioned into a fake man to sell prostate relief supplements? Market researchers tell us that people buy brands that they are comfortable with. What right-thinking person would get caught dead with a “tranny beer” in their hand while in a public place? Giving your existing customers the middle finger in the hope you can attract a questionable market segment makes less than zero sense. I’m angry because these corporations promote this evil and reward this type of sexual perversion which is abhorrent to God. I’m mad because it can cause the weaker among us to stumble and fall victim to their deceptions. I’m upset because these corporate know-nothings ignore the recent spate of transgender-related mass shootings and suicides. They seek to make role models out of people who need psychiatric intervention. Their shareholders should be outraged. These companies are trying to erase real women and their rights in favor of these fake ones. Why? They’ve jumped on the bandwagon of those who desperately want to destroy the family. Trannies don’t reproduce, and they don’t nurture their children in the way they should go when they are older. They want to destroy the concept of true womanhood. If I were still in that corporate job, I would see to hiring Riley Gaines as our spokesperson... a real woman who was cheated of a swimming championship by another spineless man pretending to be a woman. Gaines was recently punched by violent trans-men... a foolish life choice now promoted by those corporate wokey-wokes. Why? Because Gaines dared to speak the truth and bow to their flawed narrative... while claiming themselves to be the victims of her imagined “hate speech”. Fellow Substack writer Chris Bray ofTell Me How This Ends recently wrote this, “Transgendered identity is becoming a license for sociopathy, a catch basin for people who like hurting people and being cruel. Transgendered identity is becoming a social carve-out, a place to run to when you’re weak and angry when you want to lash out and not be harmed for lashing out.” Boycott these companies? Since Mulvaney has become the brand ambassador for Bud Light (a beer that has been a running joke for years), it is now on course to totally destroy itself. As of this writing, parent company Anheuser Busch won’t bow to criticism and will leave Mulvaney’s face on their Bud Light cans. Let them do it and watch them fail, just like M&M’s ill-conceived decision to roll out their “spokescandies” that resulted in a public relations disaster last January. As of this writing, neither Bud Light nor Anheuser-Busch has posted to social media since their catastrophic decision to hire real woman debaser Mulvaney. And the posts that remain on their feeds all seem to be old stuff that still puts them in a favorable light. The company is trying to hide the fact that commenters are stating they will never buy another Anheuser-Busch product again for the rest of their lives. I prefer to take Napoleon’s advice when he said, “Never interfere with an enemy while he’s in the process of destroying himself.” If you would like to support my efforts in writing posts that you have come to enjoy, I would be wholly grateful if you could “buy me a coffee" as a small way to help cover the expenses of maintaining this blog. Thank you in advance! American Faith & Freedom is free today. But if you enjoyed this post, you can tell American Faith & Freedom that their writing is valuable by pledging a future subscription. 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