AFA
Target boycott crashes corporate earnings
Wednesday, March 1, 2017
AFA's 1.4 million supporters are dealing a crippling blow to Target over
their dangerous bathroom policy. The Target boycott, launched in April 2016, is
causing a significant
drop in foot traffic to the store. Effects of the boycott are clear in
Target's financial report released February 28. The report indicated a dramatic
drop in Target's sales and earnings during October, November, and December.
This bad news for Target resulted in the company's stock value dropping
13 percent on the day of the report.
Together we are making an unprecedented financial impact on a corporation
whose policy is to allow men to use women's restrooms and dressing rooms.
Target's decision is unacceptable for families, and their dangerous and
misguided policy continues to put women and children in harm’s way.
Target, however, remains willfully blind to the link between the boycott and
financial loss, but this blindness should not persist. Investors will hardly
allow a politically correct bathroom policy based on a minority opinion to sink
Target's profits further. Target investors must be aware that a strong majority
of Americans believe the use
of restrooms and dressing rooms should be linked to a person's biological
sex. We must keep the pressure on Target.
This is why it is urgent the Target boycott reach 1.5 million signers by the
end of April. At that point, I will personally return to Minneapolis with an
additional 500,000 names. I will then discuss how Target can invite 1.5 million
AFA supporters back to their store by having a common sense bathroom and
dressing room policy that links usage of these rooms to a person's biological
sex.
Support AFA's social media campaign to reach 1.5
million
Here's what AFA is asking you to do:
▶ SIGN – If you haven't already, sign
the boycott pledge today.
▶ SHARE – Ask family, friends, and church members to sign
the pledge. One effective strategy is to voice your concerns politely, but
firmly on Target's
Facebook page and other social media sites. Please use #BoycottTarget.
▶ SUPPORT – Make a generous donation to help AFA launch a comprehensive
social media ad campaign to reach 1.5 million signers on the petition. As a
thank you for your donation, I will send you an exclusive AFA Cultural Institute
DVD of Parenting Teenagers with John Rosemond.
 The teenage years are well known for being a time of
difficulty and conflict between parent and child. The teenager has a new desire
for the privileges of adulthood, but must first learn the responsibilities of
adulthood. In Parenting Teenagers, John Rosemond describes the
teenager's desire for freedom and the parents' desire for responsible behavior,
and how to achieve balance in a God-honoring way.
Your action is critical because we've heard from insiders that other
companies have hesitated to change their bathroom and changing room policies
because of the success of the AFA Target boycott.
AFA believes that, with enough pressure, pro-family advocates can stop this
insanity before more women and children become victims. Remember, too, your
prayers and gifts are the lifeblood of this organization.
If our mission resonates with you, please consider supporting
our work financially with a tax-deductible donation. The easiest way to do
that is through online giving. It is easy to use, and most of all, it is
secure.
Tim
Wildmon, President
American Family Association
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