Budweiser to Run Pro-Refugee AdDuring Super Bowl

“Go back home.”

1.31.2017

In yet another effort to shoot itself in the foot and alienate its core viewership, the National Football League will allow Budweiser to air an ad during the Super Bowl that takes a pro-immigration stance in the ongoing controversy over Donald Trump's temporary .

Deadline.com reports that the 60-second ad, titled “Born the Hard Way,” follows the "harrowing journey" of aspiring beer brewer Adolphus Busch from Germany to the United States, eventually making his way to St. Louis, where Budweiser, of course, would come to be based. Busch is initially met with prejudice -- you know, because Americans are bigots! -- but he pursues his beer-brewing dream until he connects with the man who will eventually become his partner, fellow immigrant Eberhard Anheuser.

The ad, writes Hollywood insider site Deadline, is "a stark reminder of the people from foreign shores who helped make America great in the first place. It arrives, of course, just as President Trump’s travel ban on people from seven Muslim-majority countries that has inspired backlash from the public, Hollywood and politicians on both sides of the aisle."

It also has the support of the majority of Americans, but you'd never know that from reading Deadline. And as much as Deadline would like to insinuate that it is an anti-Muslim ban, those seven countries mentioned are all terrorism-tied and affect only 13% of the world's Muslims. Muslims from anywhere else are not banned.

The Deadline article closes with the writer wondering how the ad "will be received by the beer-swilling and football-mad masses watching Fox’s Big Game this weekend." Beer-swilling, football-mad masses? Gee, no liberal elitism there.