Bud Light got hit with a brutal reality check from the last person it ever expected
Anheuser-Busch continues to feel the sting of the Bud Light boycott.
But now the company is facing heat from unexpected sources.
And Bud Light got hit with a brutal reality check from the last person it ever expected. Billy Busch is one of the heirs to Anheuser-Busch.
In an interview with TMZ’s Harvey Levin, Busch said his family would have “rolled over in their graves” over the decision to sign a sponsorship deal with transgender social media influencer Dylan Mulvaney as the people who founded the company did not think companies should get involved in political issues.
“I think my family — my ancestors would have rolled over in their graves,” Busch stated. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
Busch told Levin that Bud Light’s working-class customer base did not want woke ideology shoved down their throat as part of a beer marketing campaign.“You know, I think people who drink beer, I think they’re your common folk. I think they are the blue-collar worker who goes and works hard every single day,” Busch added.
Busch admitted that Bud Light permanently alienated their customers as a broad swath of the public no longer saw the beer as a patriotic and all-American product.
“The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t any longer,” Busch admitted.Levin baselessly tried to compare the boycott of Bud Light to anti-Semitism.
“Absolutely it’s prejudice,” Levin stated. “Look, I remember my dad telling me stories that there were bars in LA that used to have signs that said, ‘No dogs, no Jews.’ So there’s been a history of prejudice in the country. People get over certain things. It’s happened to Jews. It’s happened to black people. It’s happening to gay people, and it’s happening to transgender people. So to me, it is absolutely prejudice.”’
Busch did not buy that, saying people’s sexual lifestyle choices were private matters and that they should not be used to market beer.
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