Bud Light’s CEO is panic-stricken after he was hit with a nasty surprise he never saw coming
Bud Light is on the verge of ruin after the brand went woke.
Now the company’s salvation may come from an unlikely source.
And Bud Light’s CEO is panic-stricken after he was hit with a nasty surprise he never saw coming.
The boycott against Bud Light over partnering with transgender influencer Dylan Mulvaney is still going strong after the backlash began in April.
There appears to be no chance of turning things around under the disastrous management of multinational brewing conglomerate AB-InBev.
Anheuser-Busch heir Billy Busch wants to save the brand that his family helped create after the woke catastrophe by the current ownership.
He told Fox Business during an interview that he’s serious about buying Bud Light back from AB-InBev.
Busch revealed that he’s met with investment banks about acquiring the brand and rebuilding it after the Mulvaney partnership.
“It’s absolutely a serious offer,” Busch said. “My family worked so hard and dedicated so much to build this company over decades. It’s great American history . . . to see this iconic brand now going in the direction it’s going, it’s really a sad day.” Busch’s family sold off their stake in Anheuser-Busch, Bud Light’s parent company, in 2008.
“I haven’t made any offer at this point, but I’m sure that it’s probably worth, at this point, pennies on the dollar,” Busch explained. “I don’t see InBev making money on it right now. It’s probably costing them money. So, maybe they’d really be able to give me a great price to buy it from them.” Anheuser-Busch has lost billions in revenue and market value from the Bud Light boycott.
Busch said that investment banks would work with him to help create a deal to bring the company back under his family’s control.
“They have talked to me and they’ve told me that if I needed help with investors, bringing on investors and coming up with the proceeds in order to purchase those brands, the Bud family brands, they’d be right there in line to help me,” Busch said.
He added that if he acquired Bud Light, he would return the brand to the “old way” of advertising and return the company to the values his family used to build it.
“Those values were strength, they were pride, quality, honor – what this country is basically built on,” Busch said. “And it was also built on fun and enjoyment and bringing people together. And it was never built on pushing a political agenda down your throat.”
Busch previously said that his family would be rolling over in their graves if they knew Bud Light used a transgender social media personality in its advertising.
“Transgender culture is unfortunately a very political issue today,” Busch continued. “My family knew to stay out of that arena because they didn’t want to alienate anyone.”
Anheuser-Busch CEO Brendan Whitworth refuses to apologize for the Mulvaney partnership and hasn’t learned any lessons from the controversy.
Bringing Bud Light back under the control of the Busch family may be the only chance to save it.
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